Mind-blowing trailers that deserve just as much recognition as the games themselves.
If you’re going to sell a game, you’re probably going to need a good marketing campaign. The finished product might be an incredible piece of work, but it’s never going to go anywhere unless you go out of your way to let people know it exists. Unless it’s an indie game with an open world and zombies, anyway.
Particularly in the last decade or so, full-featured trailers have become a popular way of selling a video game. While earlier game trailers had a tendency to focus more explicitly on gameplay or technical details, most modern trailers have taken cues from Hollywood, with cinematic, narrative shorts.
Designed to build as much hype as possible, there has been some controversies over the years, particularly regarding misleading trailers. Graphics are an important aspect when it comes to selling a game, and more than one AAA release has ended up looking a whole lot worse than its trailers might have suggested.
There have also been many video game trailers that ended up being spectacular in themselves, easily rivalling the output of the film industry. This list takes a look at the best video game trailers of all time, from CG beauties to old-school classics. The finished games might not have been anything to shout about, but these amazing trailers are brilliant works of art.